1 July 2013

Wallace & Gromit come on board to sort out M8 users' summer road trips with sat nav app promo

Who loves Wallace & Gromit? We do - and that’s why we’re so excited to launch this summer promo in partnership with the guys at Aardman Studios.

Our national heroes Wallace & Gromit have selected M8 as chief sat-nav partners, and teamed up with us to offer you gorgeous people of the M8 community a unique mobile app experience that will definitely make navigating around the UK much, much more fun.

Having recently launched the Wallace & Gromit sat nav voice available as a one-time in-app purchase, M8 is chucking in Wallace & Gromit’s awesome-looking Anti Pesto van navigation icon to iPhone and Android users for free during the summer with every purchase!

M8 users are in for a real treat. Just imagine the possibilities....Planning a road trip around the nation’s best cheesemongers? Keen to take in the finest examples of Great British inventions? Or simply need to get from A to B....M8 UK is offering a unique Wallace & Gromit experience. It’s one thing being given turn by turn directions by the famous pair, quite another to be able to navigate your way around the UK in the trusty van made famous in the fabulous The Curse of the Were-Rabbit film!!

M8 users will be able to fire up our sat nav app, plan the route and set off in the van, putting Wallace in charge of the map. Along the way you can apply the brakes of the Anti-Pesto to take in some UK landmarks (as shown in M8 in all their lovely 3D glory), a spot of lunch (taking inspiration from Trip Advisor or the Good Pub Guide), a bit of shopping (bag an offer from MyVoucherCodes.co.uk) or even a theme park (as shown in the M8 search feature) - A perfect way to spend the day, weekend, week...heck the whole of the summer holidays, exploring what the UK has to offer with your good pals, Wallace & Gromit!

OK, so let’s get down to the details....

First of all, M8 users need to make sure that they have the latest version of M8 UK available on Google Play or the Apple App Store. A quick check and you’ll be updated and ready to go! Once that’s out of the way, simply purchase the Wallace & Gromit sat nav voice - available to buy from within the app for £2.99 - and receive the iconic Anti-Pesto van for free.
Having trouble changing from the snazzy red race car or vintage convertible normally used to navigate the roads? Simply tap the vehicle icon and hold, then scroll through to select Wallace & Gromit’s van. You might have to flick through a few, but trust us - it’s there!

What’s more, once the offer ends the Wallace & Gromit navigation experience doesn’t have to, the van icon is yours forever, it’s for keeps! Not bad, eh?

That’s it, easy peasy M8 sat nav with a Wallace & Gromit makeover.
To download the latest version of the app, please visit iTunes or Google Play.

So pop over to Twitter @localm8 or Facebook, and make us jealous with tales of your road trips this summer, tell us about your favourite Wallace & Gromit film, or even just say ‘hello’!

Check out Wallace & Gromit, and the Anti-Pesto van in action:


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